The Playbook For Ecom Store Owners

The Playbook That Will Change Your Store's Trajectory

The Only Ecom Book You'll Ever Need

If your competitors read this book and you don't, they'll end up with your money!

If your competitors read this book and you don't, they'll end up with your money!


Get My Amazon Best-Selling Playbook 

Plus Never Shared Before Bonuses

Get My Amazon Best-Selling Playbook 

Plus Never Shared Before Bonuses

  Get Your DIGITAL Copy of House of Bricks
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ONE TIME OFFER: Accelerate your book purchase with the 5-part House of Bricks Companion Course. If you're serious about taking actions in crafting your Unbreakable E-Commerce Empire, this tool will help you implement faster!

I’ve known Jason for quite some time now. I’ve seen him grow as a businessman and an entrepreneur. I’ve seen him pivot and go through challenging times. And he gets it. I talked to a lot of entrepreneurs that are stuck and they just don’t know what to do. I think that he analyzes businesses and comes up with thought provoking questions that not only he could then give you more insight or he makes you think, so that you can actually apply. So I think that working with Jason could only be a plus. The man gets it and I think you’re in good hands.

Daymond John

Founder FUBU and Shark on ABC's Shark Tank

Jason is not only an incredible human and friend, but he's one of the best marketers and online business people out there. When I have questions about Facebook ads funnels or email marketing, Jason is always one of my go-to people to chat with. I trust him enough that l've actually recruited him to help coach some of my clients and students. Thank you, Jason, for everything that you contribute to the digital marketing community.

Molly Pittman

CEO SmartMarketer

I’ve known Jason for quite some time now. I’ve seen him grow as a businessman and an entrepreneur. I’ve seen him pivot and go through challenging times. And he gets it. I talked to a lot of entrepreneurs that are stuck and they just don’t know what to do. I think that he analyzes businesses and comes up with thought provoking questions that not only he could then give you more insight or he makes you think, so that you can actually apply. So I think that working with Jason could only be a plus. The man gets it and I think you’re in good hands.

Daymond John

Founder FUBU and Shark on ABC's Shark Tank

Jason is not only an incredible human and friend, but he's one of the best marketers and online business people out there. When I have questions about Facebook ads funnels or email marketing, Jason is always one of my go-to people to chat with. I trust him enough that l've actually recruited him to help coach some of my clients and students. Thank you, Jason, for everything that you contribute to the digital marketing community.

Molly Pittman

CEO SmartMarketer

My Name is Jason Portnoy...

My Name is 
Jason Portnoy...

If you’re interested in growing or scaling your ecom store, I’ve personally helped more than I can count. I even had my own brand where I was mentored by Daymond John, and I believe this book is going to positively impact your store and life more than you know.

My paid ads and retention marketing agency has generated hundreds of millions in revenue for our clients and through my consulting firm, I have helped many more. 

I do not hold back in this book. There is no "teasing" or "Pay for more" approach.

I'm on a mission to make better businesses (& humans!) and this is just one step towards that.

House of Bricks is a blueprint for success in the digital marketplace, offering practical strategies and insights for building a successful e-commerce business. This guide helps entrepreneurs implement growth solutions to systemize, optimize, and scale their business effortlessly. Ready to turn your venture into a hyper-profitable powerhouse? Whether you're a beginner or a seasoned business owner, this book will empower you to create a sustainable, e-commerce empire!

Why Would I Share My Strategies With You?
There are Two Main Reasons...

First, I want educate & equip readers with the proven tools & insights to building & scaling a successful e-commerce business. Unlike many other resources that offer vague tips or advice, "House of Bricks" provides concrete, step-by-step guidance that can be immediately implemented. Readers will find clear instructions and practical solutions that make complex concepts easy to understand and execute, making their journey to building a sustainable & profitable online business more achievable.
Second, I want inspire & empower my readers. This book is not just a guide; it's a powerful tool meant to empower readers to turn their e-commerce dreams into reality, regardless of their background or experience level. The strategies shared in this book are not just theories; they are tried-and-true methods that have led to remarkable success stories. By following these methods, readers are empowered to step out of their comfort zones, pursue their e-commerce goals with confidence, and create their own path to success!

My hope is that "House of Bricks" serves as your go-to resource for navigating the complexities of the digital business world, inspiring you to think innovatively & strategically about your e-commerce business, and guiding you towards long-term success in building a thriving online empire.

House of Bricks: Crafting An Unbreakable E-Commerce Empire is your ultimate guide to constructing a robust, scaleable e-commerce business. This comprehensive book offers a deep dive into the essential strategies and tactics necessary for building and scaling a successful online store. 

Unlike other e-commerce guides, this book cuts through the fluff to provide you with actionable, tried-and-true methods that have stood the test of time in the ever-evolving digital marketplace and will also leave you with a future-proofed business. 

This book is an invaluable resource for both aspiring and seasoned e-commerce entrepreneurs. Whether you're launching your first online store or looking to expand an existing business, this book provides the tools and knowledge you need to build a sustainable, unbreakable e-commerce empire.

Praise For "House Of Bricks" & Jason...

Praise For "House Of Bricks" & Jason...

“When it comes to marketing and business, very few out there operate with knowledge and transparency. Jason is a breath of fresh air because he brings not just the fundamentals and skills but also a no-BS approach to this space. He's top-notch.”  

Ezra Firestone

Founder SmartMarketer

“Whether you are a thriving e-commerce store owner or just beginning your journey, House of Bricks is a must-read. I’ve had the luxury of meeting many marketers and business owners. Jason is a rare breed. Few people understand the intricacies of either building, marketing, or scaling a business — Jason fully understands all 3. In a time when talk is cheap, Jason’s results speak volumes. There’s no doubt this book will be responsible for the profitable growth of a lot of stores.”

Oli Billson

Founder NextLevelBusiness

Jason Portnoy is a pioneer in E-Commerce – and I don’t use that term lightly. In House of Bricks, he not only provides foundational tips and tactics to build a digital business, he provides fundamental strategies to build businesses. Period. I’ve had the good fortune to work with Jason as a client on the agency side, and now, as a trusted friend (who is still a client!). Jason delivers solid and powerful advice you won’t want to ignore. His free bonus material is a nice add-on to this impactful read.”

Johnny Russo

Author of Mastering Mindful Leadership, and Chief Digital Officer at Lamour

Finally — a relatable, real marketing book from a legit expert who knows everything from the e-com side of the business running his agency to having the chops to consult other marketing agencies and beyond. Jason shares from the mindset down to the metrics through incredible storytelling and tangible insights that is a MUST READ for anybody claiming to be a marketing expert in today’s digital world. 

Bijal Patel

World-class brand strategist and award-winning designer, CEO & Founder of LAUNCH

“When it comes to marketing and business, very few out there operate with knowledge and transparency. Jason is a breath of fresh air because he brings not just the fundamentals and skills but also a no-BS approach to this space. He's top-notch.”  

Ezra Firestone

Founder SmartMarketer

“Whether you are a thriving e-commerce store owner or just beginning your journey, House of Bricks is a must-read. I’ve had the luxury of meeting many marketers and business owners. Jason is a rare breed. Few people understand the intricacies of either building, marketing, or scaling a business — Jason fully understands all 3. In a time when talk is cheap, Jason’s results speak volumes. There’s no doubt this book will be responsible for the profitable growth of a lot of stores.”

Oli Billson

Founder NextLevelBusiness

Jason Portnoy is a pioneer in E-Commerce – and I don’t use that term lightly. In House of Bricks, he not only provides foundational tips and tactics to build a digital business, he provides fundamental strategies to build businesses. Period. I’ve had the good fortune to work with Jason as a client on the agency side, and now, as a trusted friend (who is still a client!). Jason delivers solid and powerful advice you won’t want to ignore. His free bonus material is a nice add-on to this impactful read.”

Johnny Russo

Author of Mastering Mindful Leadership, and Chief Digital Officer at Lamour

Finally — a relatable, real marketing book from a legit expert who knows everything from the e-com side of the business running his agency to having the chops to consult other marketing agencies and beyond. Jason shares from the mindset down to the metrics through incredible storytelling and tangible insights that is a MUST READ for anybody claiming to be a marketing expert in today’s digital world. 

Bijal Patel

World-class brand strategist and award-winning designer, CEO & Founder of LAUNCH

Oh Yeah... And Bonuses. There are Bonuses too...

I wrote this book not only to educate readers on mastering the art of e-commerce and unlocking consistent success in their own online businesses, but to also provide a tremendous amount of value... so I'm throwing in FREE bonuses and access to Private Community:

BONUS NUMBER ONE:

Business Growth Checklist

Elevate your online store with this Business Growth Checklist, which is a comprehensive PDF checklist that offers over 75 actionable strategies to increase awareness, conversions, buyer frequency, and average order value within your business. Explore options such as ads, PR, affiliates, webinars, upsells, subscriptions, programs, apps, chatbots, and more to drive growth & success in your online business.

BONUS NUMBER TWO:

My Keynote & Presentation At Ezra Firestone's Blue Ribbon Mastermind

In this short keynote presentation, I dive into strategies for escaping the e-commerce armageddon and attracting more customers to spend more & buy often. Discover the fundamental principles for sustainable business growth, including leveraging joint ventures & referrals, increasing your AOV, and avoiding trend reliance. This presentation is your guide to building a sustainable and profitable e-commerce business.

BONUS NUMBER THREE:

Black Friday Cyber Monday Success Checklist

With over a decade of experience in running BFCM & holiday sales, we've provided our best strategies and findings into this comprehensive checklist. Whether you're a seasoned pro or new to BFCM, this checklist will ensure you're prepared to maximize your sales & crush this critical ecom sales period!

BONUS NUMBER FOUR:

Compound Growth Calculator

This spreadsheet is a game-changer, helping you calculate your business numbers using key levers like awareness, average order value (AOV), conversion rate, lead generation, buyer frequency, and revenue. Track your progress & see the impact of each lever on your overall business & revenue... it's always important to know your numbers!

Grab Your Copy of  
"HOUSE OF BRICKS"

And Have it Delivered Straight To Your Inbox For Just $1

Here's Everything You Get With Your Purchase Today:

  • ​My book filled with e-commerce tips, strategies, frameworks and models shipped directly to your door
  • ​BONUS 1: Business Growth Checklist
  • ​​BONUS 2: Keynote & Presentation At Blue Ribbon Mastermind
  • ​BONUS 3: Black Friday Cyber Monday Success Checklist
  • ​BONUS 4: Compound Growth Calculator

  Plus, your purchase is covered by a 100% money-back guarantee. If you buy the book and hate it, we'll give you every cent of your money back, and you keep the book and the bonuses... simple as that.

P.P.S. - Table of contents in case you want to read
what you’re about to read:

P.P.S. - Table of contents in case
you want to read what you’re
about to read:

  • Where Are We—and How Did We Get Here?
  • The Map
  • Attracting New Customers
  • Paid Ads (The Holy Grail): What the Gurus Do Not Tell You
  • ​How to Get Them to Spend Just a Little More
  • ​Buyer Frequency: Get Them to Come Back and Spend More Often
  • ​Customer Service & User Experience Can Make or Break You
  • ​Bonus: Black Friday, Cyber Monday & Holiday Season Strategy & Prep
  • ​Myths vs. Facts
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DISCLAIMER: The sales figures stated on this landing page are our personal sales figures and in some cases the sales figures of previous or existing clients. Please understand these results are not typical. We're not implying you'll duplicate them (or do anything for that matter). The average person who buys "how to" information gets little to no results. We're using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT PURCHASE FROM US.